AS2: Task 1 - Ideas generation

Mindmap

 

I started off my mind map in my media book so that I could gain a basic idea of what I wanted my ident to be about. So, here is an example of what I did. My very first ident idea was to use bubbles and with those bubbles I would have different themes such as night time, summer time and after school. However, realistically I thought about the difficulty of creating this ident because I would have wanted the bubbles to move or be positioned in the way I would want it to but then would be almost impossible to control what they do. Based on this reason I changed my idea to something more simple, easier and faster to create because I didn't want to waste so much time on this.

My new idea included four shapes; square, triangle, circle and a rectangle. The four shapes were made from play-dough and different colours too which were orange, purple, orange and  green. The idea for this ident is simple, the four shapes will be set for different times of day, have different themes and different moods. The square shape was set for the morning time which is why which is happy and excited for the day. The triangle shape for a party theme, as you can see which is very hyper and excited showing that it is in the mood for a party. The circle shape is for the night time, which is very sad and doesn't want to get ready to go to bed and last but not least the rectangle shape. It is Christmas time and looks jolly to celebrate Christmas. Bright colours were used for the characters only because CBeebies is a child's programme and for children bright colours would be the only thing to match the age and also grab their attention. 

What makes my ident suitable for the target audience is the choice of colour and animation. I knew that for the type of ident I was creating had to relate to what children like or are interested in because they are the targeted audience. Instantly I included nice bright colours in my ident only because children are attracted to bright colours and is the only thing that can grab hold of their attention. So I made my rectangular shape a really bright orange; almost unmissable.  

I came to the conclusion of choosing my final idea which was the rectangular shape which had the christmas theme. I decided to go along with this idea because as a creative person I felt as though I could bring a lot to the ident in terms of colour and a really exciting mood set when a child watches it. Adding onto that, I personally felt that using the Christmas theme was easiest from them all because all that is needed when filming the ident is a Christmas tree. I say the Christmas tree because it was the only thing I knew could point out that the ident is all about Christmas and this is why my chosen ident was simple.