AS1: Task 2 - Understanding the limitations of the television ident

Understanding the limitations of the television ident.

In this post I will be going into further detail for the limitations of the television ident and what the similarities and differences are with ITV.

Typography:

There are a number of limitations when talking about TV idents, firstly is typography. In this image are a list of all ITV channels and each have their similarities and differences between each other. 

The typography in all is carefully maintained in other words, they have preferred not to change their font at all. This is positive because they have taken into consideration weather their viewers are able to recognise or take notice of their company and what they really are. So ITV have carefully thought this through by keeping the same kind of lettering font to show consistency in their work. 

On the other hand, ITV News is the only channel that part of the text is written in capital letters and not normal sized. ITV have done this to give the impression that it is very serious but also shows a side of maturity as well which makes the viewers feel as though they just have to watch it because it looks important. 

Colour:

The use of colour with ITV are all bright which makes it attractive and unmissable. This is cleaver because anybody would want to watch something that seems appealing to them or could at least give them the idea that it must be interesting and not boring. ITV 2 is the channel that is brightest from them all why?, because it is an entertainment channel. It is the most entertaining channel that ITV own which is why they have to make it stand out, perhaps look different too and this is done by making it 3D and a really bright green. The bright colours make the viewers feel comfortable and easy to engage with what they see. It almost tempts the viewers, making them want to watch it and because it is in 3D unlike the rest, it feels as though the viewers just have to watch it because it's coming right at them.



In comparison to that, the ITV Player is the most diverse one. It is dark, more sleek, looks more professional and the blue light in the background instantly gives the viewers a thought that something to do with technology is involved. Black is a more demanding colour, and even though it isn't the brightest colour of them all, somehow the blue light enhances everything and creates that class and sleek look.

Aspect ratio:

The aspect ratio is where all high definition idents must be delivered in 16:9 widescreen. This is done so that when the clip is being transferred to people's television at home, it is not too stretched or too small.

Adhering to a desired tone: 

With ITV their idents have a very warm and comfortable feel, making it easy for the viewers to engage. For example, the tone of the voice is rather relaxing on ITV1, 2 and 3 this is so that the person is almost having a direct conversation to its viewers which makes the viewers want to know what is being said. This is the purpose of these channels, it is there for people at home to engage and for people who may be going home to miss home because of how the tone may make them feel. ITV uses the same people in their idents and this may come across as boring but because of the tone that is being used it is exciting and fun. 

Duration:

Adverts have to have a certain time that they would want their advert to last for. Some advertisements leave their advertisements for 1 minute or even 20 seconds, Like this ITV 3 Ident as it only lasts for 19 seconds but it is set at the time they would prefer the ident to last for. Idents can sometimes last for 3 minutes, this is because if a programme that is supposed to come up 2 minutes later than expected to, then the ident can last for 3 minutes to take up that time.